Jim Coughlan


A keen outdoorsman, Jim enjoys long-distance running, climbing, snow sports, bushcraft and hillwalking. To relax Jim enjoys walking with Brannagh, his Black Labrador and Poppy, his food-obsessed Beagle!

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Formed the company in 2005.


Jim is a former Royal Marines Commando Senior NCO who has led troops literally all over the world. As well as extensive military training in leadership, navigation, survival and mountaineering, he has also undergone many civilian training courses, including Mountain Leader, winter mountaineering and Emergency First Aid training.  In 2006 Jim graduated from the Open University with an Honours degree in Social Science with Politics.


In 2012 Jim was drafted in as an adviser on an episode of the Channel 4 series “Hidden Talent” to train and test “The Human Satnav” More information here.


Jim has planned and executed adventurous expeditions in the UK and abroad for the Royal Navy, and was also involved in the planning and delivery of UK and arctic survival courses on behalf of numerous charities. He has been organising successful Three Peaks Challenges since 2006, and regular customers include RBS, Wilkinson’s stores, Veolia, Premium Credit, Epilepsy Action, CLIC Sargent, Maggie’s and Sense.